Most franchises give you one way to grow.
We give you two.
One front door. Shared lobby. Shared Expense. diversified revenue.
The dual-brand model
Two brands.
One location.
Two recurring revenue streams.
A smarter way to build in beauty and wellness.
Traditional franchise growth often means adding another location, another lease, and another team. The FG Brands dual model offers another path: expand your revenue potential by bringing two beauty and wellness concepts together within one thoughtfully designed location.
Bare&Sol™ and facial collective® bring two complementary membership brands together under one roof, giving franchise partners a smarter way to diversify and grow. With two distinct studios operating side by side in a single location, the dual-brand model creates multiple revenue streams, natural opportunities for customer crossover, and greater operating efficiencies.
One lease. Shared infrastructure. Two distinct brands. Diversified revenue streams from each.
Two Brands
One buildout, one front desk, one rent check — split across two P&Ls.
Two memberships
Revenue from sugaring + airbrush spray tan and facials + aesthetics.
Two audiences
Each brand brings its own client through the same front door — and cross-sells into the other’s memberships naturally.
One operator
You manage one location, not two — with a specialized team for each brand.
We were operators before we were franchisors. Our leadership has built, opened, and run studios in beauty and wellness — and we hand you the playbook we wrote doing it.
See what owning a dual-brand franchise looks like
Territory availability, investment detail, and unit economics for the dual-brand model.
Takes under a minute – your information stays confidential
The dual-brand model is already operating.
Birmingham, Alabama · flagship dual-brand studio
$1.25M+
First-year revenue pace
1,000+
Active members across both brands
~2,000
Sq. ft. / 10 rooms,
two complementary concepts
These figures reflect the results of a single dual-model Studio and are not necessarily representative of the results of any other Studio, past or future. See Item 19 of the applicable Franchise Disclosure Document for actual financial performance representations.
THE MODEL
Distinct brands. Shared economics.
Each brand remains focused on what it does best while sharing the infrastructure that makes the dual-brand model more efficient to operate. Bare&Sol owns sugaring and airbrush tanning. facial collective owns facials, skincare and select injectables. Neither brand’s expertise gets diluted by bolting on services outside its lane.
Two specialized brands for the consumer. One integrated operating model for the franchise partner.
01
Real estate, construction & design
One site. One lease. One buildout. Two revenue-producing concepts.
02
Marketing
One local marketing ecosystem supports two membership offers and creates natural opportunities for cross promotion.
03
Cross-brand customer value
A Bare&Sol guest already investing in sugaring or tanning is a natural prospect for facials, skincare and injectables, and vice versa.
04
Labor & operations
Shared front desk, management infrastructure and operating systems help support two distinct P&Ls from one location.
Sugaring hair removal + airbrush tanning
A recurring self-care concept built around two high-frequency beauty routines: all-natural sugaring and UV-free airbrush tanning. Formerly L.A. Bikini, the concept brings more than a decade of operating history to the FG Brands platform.
1M+
Sugaring services
4.8
3.6K Google reviews
12 yrs
Operating history
12 + 1
Single-brand + dual open
Facials, skincare + select injectables
A modern facial studio combining curated facials, targeted add-ons, retail skincare and select minimally invasive injectables in an approachable studio environment. Boutique fitness for the skin.
30K+
Facial treatments
4.9
600+ Google reviews
4 yrs
Operating history
3 + 1
Single-brand + dual open
The Footprint
A growing footprint with meaningful white space.
FG Brands studios are currently operating across ten states, with the first dual-brand studio in Birmingham, Alabama. Prime territories remain available in markets across the U.S.
Bare&Sol
12 single-brand studios
facial collective
3 single-brand studios
Dual model studio
1 in Birmingham, Alabama
10
States with an open studio
Coming soon — dual-brand studios
Wilmington, North Carolina and Jacksonville Beach, Florida
THE MARKET
Two complementary demand cycles. One customer relationship.
Sugaring operates on a recurring two-to-four week cycle. Tanning is driven by events and occasions. Facials create another recurring monthly self-care routine, while injectable, aesthetics and skincare products expand customer spend. Together, the brands create multiple reasons for guests to return without requiring the operator to build two separate locations.
Recurring by design
Sugaring runs on a two-to-four week cycle and tanning on an event calendar. Both bring guests back without new acquisition spend.
Accessible aesthetics
Facial memberships and select injectables meet demand at an accessible price point, in a studio format rather than a clinical one.
A high-value, membership-minded customer
Guests who treat self-care as a subscription stay longer and spend across both brands. Two membership offers in one location raise lifetime value per guest.
~$4B
Sugaring + airbrush tanning market
$7B+
Facial skincare market
4–6%
Annual growth, both markets
~11%
Injectables growth, through 2030
Sources: (1) Euromonitor (2018) & Coherent Market Insights (2021). (2) McKinsey (2021), “From extreme to mainstream: the future of aesthetics injectables.” (3) BCG (2023), “Medical aesthetics is resilient, growing, and attracting investors.” (4) The Business Research Company, “Sugaring Hair Removal Global Market Report.” (5) Research Markets: United States Facials Injectables Market 2024 – 2030
THE ECONOMICS
Membership revenue, twice.
Both brands are built around recurring membership revenue, creating two opportunities for predictable monthly revenue from one location. Memberships start as low as $49/month, making routine self-care accessible while building long-term customer relationships.
BARE&SOL
$880K
Average unit volume
Two single-brand affiliated studios
BARE&SOL
$232K
Average EBITDA
Two single-brand affiliated studios
facial collective
214
Avg. founding members from pre-sales
Three studios that participated in the pre-opening program
facial collective
$1,210
Avg. lifetime active member value
Studios with more than one year open, as of July 2026
Figures reflect single-brand affiliated studio performance and are presented for reference only. Refer to the Franchise Disclosure Document for details on financial performance representations and ongoing fees.
Centralized Support
One support team behind both brands.
From site selection through opening and ongoing operations, FG Brands supports both concepts through one centralized platform, reducing complexity for the franchise partner.
The Location
Market analysis, consumer demographics, site selection and lease negotiation until the right co-located site is secured.
The Buildout
Space design for two delineated brands in one envelope, plus guidance through pre-construction and construction.
The Supply Chain
A turnkey sourcing process and partner network, so the studio looks and performs the way both brands require.
The Training
In-person training across membership sales, hiring, inventory, labor management and daily studio operations for both concepts.
Presales & Marketing
A pre-opening membership sales strategy targeting 300+ founding member sign-ups, then ongoing marketing support driving first-time guests and cross-selling across both brands.
Ongoing Support
A partner across every studio business function after opening, with insights drawn from the full portfolio.
The Process
From first conversation to opening day.
Explore
Evaluate
Validate
Launch
FAQs
Common questions.
Am I buying one franchise or two?
You license both brands and operate them as two businesses with separate P&Ls inside one leased space. You will review each brand’s Franchise Disclosure Document and execute each brand’s franchise agreement. One owner, one site, one buildout, one management layer, with a specialized team for each service side.
How does the dual-brand model compare with opening two separate locations?
Two separate locations mean two leases, two buildouts, two management layers and two sets of fixed costs. The dual-brand studio carries two membership businesses on one lease, one buildout and one management layer, so the second revenue stream can be added without the full overhead of a second location.
Do I need industry experience?
Industry knowledge can be helpful, but it is certainly not a requirement. Most franchise partners are business owners with experience across a variety of industries. Entrepreneurial drive and a willingness to bet on themselves are the common threads. Licensed providers deliver the services, and as the franchisor we provide support from pre-opening through post-opening and for the duration of the partnership. Our success is directly connected to our franchisees’ success.
How much space does the dual-brand studio need?
Approximately 2,100 sq. ft. for a 10-room setup, or approximately 1,600 sq. ft. to 1,850 sq. ft. for 6- to 8-room set up. That includes a shared front lobby and shop area, plus a back-of-studio workroom, restrooms and storage. Each side is thoughtfully designed to create brand separation while still creating a beautiful, cohesive studio space that feels approachable. Every space is different, and we aren’t afraid to get creative.
How long from signing to opening?
Timelines vary, but for de novo locations we expect 9 to 12 months, with site selection and lease signing the most time-consuming steps. Presale marketing and founding-member signups typically begin when construction starts, or roughly 90 days prior to grand opening.
Can I start with one brand and add the other later?
Yes. Single-brand studios are available, and identifying the right fit is something we work through together during the discovery process to ensure alignment.
"Bringing Bare&Sol and facial collective together under one roof creates greater convenience for our guests while giving franchise partners multiple revenue streams and the opportunity to maximize revenue per square foot."
Jan Zalud · Founder & CEO, FG Brands
Jan Zalud
Founder & CEO
Partner | Operations
Marketing
Cheryl Dacey
Franchise Development
Other team members not shown. Meet them during your discovery process.
Leadership
Built by operators. Supported by specialists.
FG Brands was built by experienced franchise operators who understand the business from the franchisee’s side of the table. Jan Zalud and Traci Dalsin have operated multi-unit concepts themselves across wellness and beauty, bringing firsthand experience to real estate, development and studio operations.
Marketing and franchise development sit alongside them as dedicated functions. Alex Russo leads marketing across both brands; Cheryl Dacey is your point of contact through the franchise development process. Real estate, construction, supply chain and training sit centrally, so a single franchise partner can run both businesses from one location.
This website and the franchise sales information on this website do not constitute an offer to sell a franchise. This website is for informational purposes only. The offer of a franchise can only be made through the delivery of a Franchise Disclosure Document (“FDD”). Moreover, certain states require that we register the FDD in those states before offering to sell a franchise. The communications on this website are not directed to the residents of any of those states until we have registered the franchise (or obtained an applicable exemption from registration) and delivered the FDD to the prospective franchisee in compliance with applicable law.
Dual brand territories are being awarded now — two brands, one location, two recurring revenue streams.