Wellness franchise platform empowering entrepreneurship centered around self-care.

Jan is the Founder and CEO of FG Brands and is responsible for operational excellence of each brand. Past experiences include investment banking, venture capital and private equity investments across variety of industries and investment strategies where he completed over $150 million in financial advisory and capital raise engagements. Jan has a deep expertise across wellness, retail, and consumer segments. He served as a Board Member, a member of franchise advisory committee, and an advisor to companies founders and CEOs. Jan holds BS in Business Management, MBA with concentration in Finance and is a CAIA charter holder (Chartered Alternative Investment Analyst). Jan was a collegiate athlete, playing Division I and II college basketball and currently lives in Atlanta with his wife and two daughters.

Traci Dalsin has over 20 years in retail real estate, investment properties, and operations management both as a senior executive in a large international REIT and as president of a regional real estate investment firm. Traci has a strong background in melding investments and operations to achieve positive outcomes and returns for all stakeholders. Traci was  also one of the leading multi-unit franchisees of a nail beauty brand which offered innovative membership, healthy, and clean nail care located in Madison, Wisconsin. She has spearheaded the opening and management of our Madison, Wisconsin studio, achieving consistent growth and excellent customer service.

Alex’s experience spans across number of beauty and wellness franchise brands and consulting engagements. Most recently, she served as fractional CMO for Apollo CMO where she consulted with number of beauty and wellness franchise brands. Previously, she held various marketing roles in Deka Lash, a beauty brand with over 130 locations nationwide, where she served as the brand’s VP of Marketing and Branding.

Cheryl brings 30+ years of dynamic sales and leadership experience spanning franchise development, wellness, and entrepreneurship to the team. As a proven business builder, she has successfully scaled multiple brands including achieving seven-figure success as a top 1% leader with North America’s #1 premium skincare brand and founding/operating her own hospitality franchise for over 12 years. As CEO and Founder of The Dacey Group, she empowers businesses to unlock their financial potential through strategic optimization. Cheryl holds deep expertise in membership-based business models and understands what it takes to build profitable wellness brands. When she’s not helping entrepreneurs achieve their franchise dreams, Cheryl enjoys traveling and spending time with her husband Sean and their two college-age children.