We are the leading curator of wellness, health & lifestyle brands
We manage a portfolio of wellness and lifestyle brands that deliver unparalleled experiences and results to its members and guests.
our brands
We focus on wellness, fitness and lifestyle brands that make people feel good.
about
Our centralized model enables fast and efficient growth
FG Brands was founded in 2019 as a management arm of a private equity firm betterCap. We invest in franchise and non-franchise brands that deliver differentiated experience to its guests and members. We believe that physical and emotional self-care is essential to live well and feel good. By combining our expertise in finance, operations, and sales & marketing, our centralized model enables fast and efficient growth across markets and brands.
Are you a rockstar and love to work with health, wellness
and lifestyle brands?
We are always looking for awesome people to join our team!
Our team
Talented Professionals
JAN ZALUD | Founder & CEO
Jan is the Founder and CEO of FG Brands and is responsible for operational excellence of each brand. Past experiences include investment banking, venture capital and private equity investments across variety of industries and investment strategies where he completed over $150 million in financial advisory and capital raise engagements. Jan has a deep expertise across wellness, retail, and consumer segments. He served as a Board Member, a member of franchise advisory committee, and an advisor to companies founders and CEOs. Jan holds BS in Business Management, MBA with concentration in Finance and is a CAIA charter holder (Chartered Alternative Investment Analyst). Jan was a collegiate athlete, playing Division I and II college basketball and currently lives in Atlanta with his wife and two daughters.
TRACI DALSIN | Director of Operations & Real Estate, Facial Collective
Traci Dalsin has over 20 years in retail real estate, investment properties, and operations management both as a senior executive in a large international REIT and as president of a regional real estate investment firm. Traci has a strong background in melding investments and operations to achieve positive outcomes and returns for all stakeholders. Traci was also one of the leading multi-unit franchisees of a nail beauty brand which offered innovative membership, healthy, and clean nail care located in Madison, Wisconsin. She has spearheaded the opening and management of our Madison, Wisconsin studio, achieving consistent growth and excellent customer service.
ELLIE VARELA | Operations & Systems Manager
Ellie oversees the operations of all brands in the FG Brands portfolio. She assists with financial management, process improvement, hiring, and brand development. Ellie is a graduate of Scheller College of Business with over 8 years of experience working in the fitness space. She seeks new knowledge in health and fitness, keeping up-to-date with her personal training certification through continued education. Her passion for holistic wellness is at the forefront of her business practices. Outside of the office, you can find Ellie training for powerlifting or trying the newest coffee shop in town.
Our team
Strategic Advisors
Tiffany is a Partner in Perspire Sauna Studio brand porftolio and serves as the CExO, ensuring each studio delivers unparalleled customer experience while also working with the marketing teams on best in class studio marketing strategies. Tiffany is also a partner at the law firm Harrison & Help, specializing in ultra high-networth estate planning and administration. She co-founded an indoor cycling franchise brand, the Vibe Ride with locations in Atlanta and Detroit. Currently serves on the Agnes Scott College Board of Directors and holds LL.M in taxation and a J.D. degree. Tiffany lives in Atlanta with her husband and step-son.
Brian has been the Chief Executive of ML Healthcare, LLC, a medical management and healthcare funding company, since 2007. Prior to joining ML Healthcare, Brian has been the principal of Freeport Holdings, LLC, a private business development company. Before the formation of Freeport Holdings, Brian was co-founder of Cbeyond, Inc. (Nasdaq: CBEY), an IP based business communications company. Brian held several senior executive positions from 1999 through 2006. During those years, Cbeyond transitioned from a venture-funded start-up into a profitable publicly traded corporation with over $275MM in revenues and over a $1.2B market capitalization.
Emily has passion for health and wellness with over 6 years managing and operating in the boutique fitness industry, having managed over 16 studios and previously owning/operating 2 Orangetheory Fitness studios. She has utilized expertise spanning sales, operations, revenue generation, innovative solutions, cost control, client relationship management and pre-sales to successfully execute a profitable recurring revenue, membership-based business model.
We believe in self-care. We believe in living well and feeling good.
Let's discuss now
Get in touch with us
It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who strives valiantly; who errs, who comes short again and again, because there is no effort without error and shortcoming; but who does actually strive to do the deeds; who knows great enthusiasms, the great devotions; who spends himself in a worthy cause; who at the best knows, in the end, the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who neither know victory nor defeat.” — Theodore Roosevelt